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leading the wei
Savor the space between two thoughts. That's the underlying intent behind what wei of chocolate does. CEO & chocolatier Lisa Reinhardt came to chocolate via a circuitous route that took her from her small-town American roots to France to remote areas of Asia.
Along the way, she experienced deeply the benefits and joys of meditation, living in a cave, spending months in retreat and studying and practicing the wisdom traditions of Nepal, India and Tibet for 11 years.
Her reluctant return to the US became a teaching in how to take her practice to the "real world" - discovering how to bring a different perspective to a publishing, marketing and interactive career. Years of agency practice became her new retreat.
But after experiencing herb and spice infused chocolate that dharma sister Katie Hess created for tea ceremonies and meditation circles, wei of chocolate was born. "Chocolate is the perfect vehicle by which to introduce meditation," explains Lisa Reinhardt, "when people taste the wei, they drop all extraneous thought and find themselves nowhere else but fully in the present moment.
"Our aim is to take something that people are already doing and elevate it. Introducing intentional blends of organic herbs and spices to clean, beautiful dark chocolate already renowned for its health benefits - what could be better?"
It was natural to create the wei of chocolate line as organic, Fair Trade and vegan.
Designed to be the ideal catalyst for a daily practice of loving and caring for oneself on a physical, emotional and spiritual level, Wei of Chocolate is the perfect synergistic partner for any conscious endeavor, whether used as the grounding reward for a deep yoga session, as a trigger for clarity in a creative adventure, or simply as a reminder to appreciate and care for ourselves in our too-busy lives.
"I see each chocolate as an opportunity to meet our true nature," Lisa says with a smile.
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